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Using LinkedIn Groups for B2B Marketing: A How-To Guide

Using LinkedIn Groups for B2B Marketing: A How-To Guide

How should you approach using LinkedIn Groups for B2B marketing? This post details five main reasons you should consider using LinkedIn Groups for marketing, and the four steps you need for using them effectively. In fact, a recent survey of B2B professionals has found that LinkedIn is far more successful than Facebook for…

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The Essential Guide to Using Facebook Ads for Your Small Business

The Essential Guide to Using Facebook Ads for Your Small Business

Ready to start using Facebook ads for your small business? This guide gives you everything you need to know to get started. With not far off 3 billion active users worldwide, and the majority of those logging in daily, there are few businesses unable to benefit from advertising on the platform. Whatever your target market…

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Paid Social Strategy: 5 Key Steps to Mastering Social Advertising

Paid Social Strategy: 5 Key Steps to Mastering Social Advertising

In order to grow a business to any scale, using paid social media advertising is practically essential. But to make it work, an effective paid social strategy is essential. This post gives you the 5 steps you need for a successful paid social strategy, enabling you to master social advertising and transform your business with a profitable, scalable…

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Repurposing Old Content for New Traffic: 7 Tips ‘n’ Tricks

Repurposing Old Content for New Traffic: 7 Tips ‘n’ Tricks

Repurposing old content is a great way to drive new traffic to your website or blog! But often it’s just knowing where to start… (Not only that, but most of us simply forget about all the great content we may have previously published that can be put to new and profitable use today!) So this post aims to get you thinking about all the…

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What Are The Best Social Media Sites to Advertise On?

What Are The Best Social Media Sites to Advertise On?

Determining the best social media sites to advertise on largely depends on your type of business and what your goals are. For one, each different platform tends to suit different demographics. So a big factor is who you’re actually trying to get your marketing message in front of. Other factors include…

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How Often Should a Business Post on Instagram?

How Often Should a Business Post on Instagram?

Marketers and business owners often wonder how often they should be posting to social networks, and Instagram is no exception. So how often should a business post on Instagram? That’s what this post aims to find out, looking at what Instagram itself suggests as well as data that shows what other businesses are…

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How to Use Detailed Targeting on Facebook

How to Use Detailed Targeting on Facebook

This post covers how to use detailed targeting on Facebook, looking at what detailed targeting on Facebook is and how to use it, as well as their Advantage detailed targeting option. Detailed targeting means you can target your ideal customer avatar in fine detail, potentially improving the performance of your…

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8 Real Life Content Repurposing Examples

8 Real Life Content Repurposing Examples

What does content repurposing actually look like in practice? Here are 8 real life content repurposing examples sourced from across the web, including text-based, visual and audio content to both inform and inspire. By repurposing content you’ve already got, it’s far easier and quicker to grow online visibility and…

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How to Advertise Your Business on Instagram

How to Advertise Your Business on Instagram

Wondering about how to advertise your business on Instagram? This post shows you just that, in three easy steps. With around one and a half billion active users, Instagram is a popular destination for businesses looking to spread the word about their products and services. Discover exactly how to get started on the…

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How to Repurpose Content for Social Media

How to Repurpose Content for Social Media

Discover a highly efficient and effective framework to repurpose content for social media on a regular and consistent basis, growing your social media presence in a way that’s just “taken care of” and growing your return on investment from the creation of content you’ve already published elsewhere. Putting this into practice puts you head and shoulders above…

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