Whether your business is just getting started on TikTok, or is already on the platform, a key question is this: how often should a business post on TikTok? To perform well with TIkTok’s algorithm and maximize reach, engagement and other metrics, it’s important to get your posting frequency right, but how…

Can you use Pinterest for B2B marketing, or is it just for consumer brands? This post guides you through exactly how to approach Pinterest for B2B marketing, including important steps such as understanding your audience on the platform, optimizing your profile, creating relevant boards, and taking advantage of…

Facebook analytics tools play a valuable role in improving the performance of your Facebook Page, including better understanding your audience, monitoring performance over time, and gaining insights into your competition. In this post, we look at the top 10 Facebook analytics tools available, both free and paid, that can…

Growing your Instagram audience organically can be a slow process. But do you know how to use Facebook Ads to get more Instagram followers? This post shows you exactly how, from who to show your ads to, to the right format ad to show, to where to show them to get the best results (hint: it’s not Facebook!)...

In B2B marketing, platforms like LinkedIn are invaluable tools for generating leads and driving sales. This blog post showcases 10 real LinkedIn lead gen form examples to inspire those looking to optimize or create their own campaigns. With high conversion rates, ads in the feed that use lead gen forms offer prospects an easy way…

This post provides a step-by-step guide on how to promote your blog on Instagram successfully. With well over 1 billion active users, Instagram is of course an important channel on which to promote your blog, reach your audience, and grow your brand and revenue. But one of the main questions businesses have is… how?

Just how often should you post on Pinterest? Unlike most other advice on the topic, we’re going to look at the actual evidence on posting frequency, including looking at what Pinterest themselves recommend. The answer may surprise you as it’s different to what most commentators would otherwise have you believe…

How do you get the most out of Twitter as a small business? That’s what you’re about to find out, with 8 top ways to maximize your presence on the platform. Getting results on Twitter, including attracting an authentic audience of followers, is a long-term play that requires perseverance, dedication and...

How should you approach using LinkedIn Groups for B2B marketing? This post details five main reasons you should consider using LinkedIn Groups for marketing, and the four steps you need for using them effectively. In fact, a recent survey of B2B professionals has found that LinkedIn is far more successful than Facebook for…

Ready to start using Facebook ads for your small business? This guide gives you everything you need to know to get started. With not far off 3 billion active users worldwide, and the majority of those logging in daily, there are few businesses unable to benefit from advertising on the platform. Whatever your target market…