Just like any other business, your local business needs visibility on Google in order to grow revenue and attract new customers from your local area. In this post, discover why a Google local ranking matters and how Google ranks local businesses, and then get 9 steps to to grow your own rankings and visibility on…

When you repurpose video content in different ways across multiple platforms, you multiply your reach, grow your online visibility, build trust and credibility, connect with prospects and customers in new and exciting ways, and ultimately grow conversions. This post shares 9 creative hacks to repurpose video content and help you…

Growing your Instagram audience organically can be a slow process. But do you know how to use Facebook Ads to get more Instagram followers? This post shows you exactly how, from who to show your ads to, to the right format ad to show, to where to show them to get the best results (hint: it’s not Facebook!)...

This post provides a comprehensive guide to content repurposing, providing a path for transforming your existing content on a regular and consistent basis that allows you to reach wider audiences, increase your authority and credibility, attract new customers and grow your business. Stop repurposing content in ways that are…

How should you approach using LinkedIn Groups for B2B marketing? This post details five main reasons you should consider using LinkedIn Groups for marketing, and the four steps you need for using them effectively. In fact, a recent survey of B2B professionals has found that LinkedIn is far more successful than Facebook for…

Get everything you need to know for creating and presenting an effective webinar, even if you’re a complete beginner, including creating your offer, building the marketing that surrounds the presentation itself, and managing your expectations. Having an effective webinar in your marketing arsenal is a powerful…

What does content repurposing actually look like in practice? Here are 8 real life content repurposing examples sourced from across the web, including text-based, visual and audio content to both inform and inspire. By repurposing content you’ve already got, it’s far easier and quicker to grow online visibility and…

Is guest posting for backlinks an outdated technique that no longer works in practice? Or is it still effective today? One of the main reasons business owners and marketers pursue guest posting is for the potential SEO benefits. But what does Google have to say on the topic, and are there additional benefits that…

Discover a highly efficient and effective framework to repurpose content for social media on a regular and consistent basis, growing your social media presence in a way that’s just “taken care of” and growing your return on investment from the creation of content you’ve already published elsewhere. Putting this into practice puts you head and shoulders above…

There’s lots of advice on how often to post on Twitter, most of it based on little evidence other than what is “generally recommended”. But what actually happens in practice? Here, we look at 30 high profile popular Twitter accounts, from those with 100k+ followers to those with several million. The results may surprise you…