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YouTube Search Ads: a Step-by-Step Guide

YouTube Search Ads: a Step-by-Step Guide

This 7-step guide gets you up and running with YouTube Search Ads. YouTube Search is technically the second biggest search engine in the world, and the ability to show ads within their results gives you access to a huge, and highly engaged, audience. In this post, you’ll discover exactly how to create your own YouTube Search Ads campaign…

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21 Ways to Repurpose Content for Social Media

21 Ways to Repurpose Content for Social Media

Explore these 21 different and creative ways to repurpose content for social media, including some you may not have thought or known about before. The fact is that it’s tough to attract much engagement for the standard link post. As you’ll discover, many other types of social content attract far higher levels of engagement, and your content elsewhere can be easily repurposed into it…

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How Often Should You Post on LinkedIn?

How Often Should You Post on LinkedIn?

How often should you post on LinkedIn? There’s a lot of different advice on the topic, but what’s the truth? In this post, we assess what the optimal posting levels are, the key question to ask that determines how often you should be posting, and the best way to ensure the all-important posting consistency that you need to succeed on LinkedIn.

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How to Create a Webinar Presentation

How to Create a Webinar Presentation

Here’s a full guide on how to create a webinar presentation, right from defining your objective and deciding how to deliver the webinar, through to having a polished and refined presentation you’re fully confident in and ready to deliver live. Discover how to create your...

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Guest Blogging for SEO: How to Get Started

Guest Blogging for SEO: How to Get Started

How does guest blogging for SEO purposes actually work? Whether you’re an author or a blog owner, how do you benefit from guest blogging, and how do you get started? That’s what this post explores, including how to approach it in the right way to maximize the SEO advantages, improve your rankings, and grow your traffic from search…

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How to Set Up a Webinar on Zoom

How to Set Up a Webinar on Zoom

This post shows you how to set up a webinar on Zoom, an increasingly popular option for hosting webinars, with audiences generally familiar with the software thanks to the Covid pandemic. Discover how to schedule your webinar, how to practice it ahead of time, including with any co-hosts and panellists, and how to invite attendees…

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How to Set Up a YouTube Channel for Your Business: 5 Easy Steps

How to Set Up a YouTube Channel for Your Business: 5 Easy Steps

With video consumption continuing to grow, this post shows you how to set up a YouTube Channel for your business, via 5 easy steps. We cover how to create your new channel under a brand account so you can assign others to help manage it, how to customize your channel for your business, and setting up your channel in the right way to maximize new subscribers and growth.

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25 Key Strategies for Repurposing Blog Content

25 Key Strategies for Repurposing Blog Content

Repurposing blog content can multiply the value of that content many times over. If you’re solely publishing content on your blog and not repurposing it elsewhere, starting to do so can represent a potentially significant growth opportunity. This post gives you 25 key strategies for repurposing blog content, both online and offline.

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How to Grow Subscribers on YouTube

How to Grow Subscribers on YouTube

Discover how to grow subscribers on YouTube, with a detailed 5-point plan that covers how to create videos in the right way to start with, optimizing them for subscriber growth, optimizing your YouTube channel, promoting your videos elsewhere, and promoting your channel for a continuous stream of new subscribers...

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How to Make Engaging Social Media Posts

How to Make Engaging Social Media Posts

Wondering how to make social media posts engaging enough to practically compel followers and others to interact with you? This post details 12 of the most effective ways to do just that including psychological hacks', the appropriate use of incentives, whether to focus on quality or quantity, and much more...

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