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What's the Best Platform to Create a Newsletter?

What's the Best Platform to Create a Newsletter?

There are many powerful email marketing platforms available for creating a newsletter. Here we look at some of the best platforms currently available. For email marketing to be effective, staying in contact with your list is vital. Publishing a regular newsletter is one of the best ways to achieve that…

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16 Email Deliverability Best Practices to Grow Inbox Reach

16 Email Deliverability Best Practices to Grow Inbox Reach

This post shares 16 email deliverability best practices to help you improve deliverability, avoid common pitfalls, and ensure your email marketing reaches as many of your subscribers as possible. Discover best practices for authentication, lead acquisition, list management, message content, and a whole lot more…

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11 Business Newsletter Examples

11 Business Newsletter Examples

If you’re thinking of starting a business newsletter, or revamping an existing one, check out these 11 business newsletter examples for new ideas and inspiration. Most of these have large audiences, going out to hundreds of thousands of subscribers, and as you’ll see there’s a wide range of approaches and styles…

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11 Lead Magnet Examples to Use for Your Business

11 Lead Magnet Examples to Use for Your Business

Looking for lead magnet examples to help inspire your own offers? This post gives you 11 different ideas for lead magnets that are known to convert well, including examples of them in action from top sites around the web. Also find out how to design a lead magnet that works well for your business, and how to put it into action…

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Generating Website Traffic Without SEO

Generating Website Traffic Without SEO

Five of the best ways for generating website traffic without SEO. While search engines provide the majority of traffic for most sites, it’s not a good idea to be wholly reliant on them. That means building additional traffic channels for your business, providing you with more stability and control. And the good news is that most of these also end up helping your search visibility too…

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25 Key Strategies for Repurposing Blog Content

25 Key Strategies for Repurposing Blog Content

Repurposing blog content can multiply the value of that content many times over. If you’re solely publishing content on your blog and not repurposing it elsewhere, starting to do so can represent a potentially significant growth opportunity. This post gives you 25 key strategies for repurposing blog content, both online and offline.

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7 Top Lead Magnet Tools for More Leads and Higher Conversions

7 Top Lead Magnet Tools for More Leads and Higher Conversions

What lead magnet tools are available that help you create and promote lead magnets, and improve your lead acquisition activities? A ‘lead magnet’ is a valuable asset for your business, enabling you to attract leads efficiently by offering something of value in exchange for their email address. This post looks at 7 top lead magnet tools that help you drive more leads and generate higher conversions...

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Drip Campaign Emails: How to Create an Effective Email Nurture Sequence

Drip Campaign Emails: How to Create an Effective Email Nurture Sequence

Email delivers a reported 4,200% ROI, a key part of that comes from automated drip campaign emails, including for converting prospects into customers, building the lifetime value of existing customers, and even reactivating lost customers. Whatever your goal, this post details how to create an effective email nurture sequence that drives recipients...

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Email KPIs: Essential Email KPI Metrics to Keep Track Of

Email KPIs: Essential Email KPI Metrics to Keep Track Of

With email marketing delivering a reported 4,200% return on investment, it’s essential to keep track of important email KPIs so you know exactly how your own email marketing activities are performing. This post details the 7 top email KPI metrics to track, including the exact calculation you need for each one.

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55+ Effective Call to Action Phrases That Convert

55+ Effective Call to Action Phrases That Convert

Need a swipe file of effective call to action phrases that boost response rates and conversions? This post gives you exactly that, with over 55 such phrases available for you to swipe and deploy. Each one comes with an illustration of the phrase in action, either from a website, from an email or posted on social media.

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