Find out exactly how Facebook audience targeting works and how to take full advantage of it for your own campaigns. You’ll discover the basics of creating audiences based on targeting criteria such as demographics and behaviors, right through to how to create your own Custom and Lookalike Audiences, enabling you to…

This step-by-step guide provides you with a masterclass for effective personal branding on LinkedIn, with key examples from 5 prominent personal brands for you to model. We look at why personal branding on LinkedIn matters, and the 3 key steps you need to achieve a stand-out personal brand on the platform that helps grow…

This post shows you exactly how to promote your blog on Pinterest, using it as a dynamic engine to boost your blog’s visibility, attract an engaged audience, and convert them into leads and customers. Use the 7 key strategies provided to unlock the potential of the platform, such as building a Pinterest…

Ready to tap into the world of TikTok for your business? This comprehensive guide gives a playbook for conquering TikTok organic marketing. Discover how to master TikTok for your business, from setting up and optimizing your profile in the right way, to creating content that resonates with your target audience, to analyzing…

By setting up an Instagram shop, you create an exciting new sales channel for your business, putting your products in front of significant numbers of new customers who can quickly and easily buy from you in a streamlined, integrated way. But how do you actually get started? The good news is that it’s…

Mastering lead gen forms on LinkedIn is a powerful strategy for capturing high-quality leads and boosting your business growth. B2B leads on LinkedIn are generally higher quality, they convert more easily and spend more than leads from elsewhere. Lead gen forms minimize your lead acquisition costs while…

Want to understand more about your current performance on X (formerly Twitter) and how you can improve? If so, that’s where Twitter analytics tools come in, helping you track likes, reposts and other key metrics that give you deep insights into how well your content resonates with your audience on the platform. But how do you know…

Crafting an effective Instagram content schedule helps maintain consistency, streamlines your posting process, drives up engagement and visibility, and strengthens your brand's presence on the platform. So what should your own content schedule for Instagram look like? In this post, we share the 7 key steps to…

A comprehensive guide on how to set up Facebook Ads, step by step, plus info on the different ad types that are available, and what you might expect in terms of costs per click (CPC) and CPM. With over half the world’s active internet users on Facebook, advertising on the platform can of course give…

This guide shows you exactly how to approach creating an effective Pinterest campaign that gets attention from your audience, drives meaningful results and ensures your brand stands out from the crowd. As you’ll discover, a successful campaign isn’t just about compelling visuals, but about sharing a cohesive…