What if you could match your advertising to the immediate interests of your prospect? That’s the power of Google Paid Search Ads. They connect you with potential customers right when they’re searching for what you offer. This guide walks you through the entire process of setting up your first campaign on Google Search, including…

LinkedIn Carousel Ads use a highly engaging ad format, but are under-utilized by advertisers. The format is perfect for SMEs that want to amplify their stories, showcase their products and services, and build relationships with their target audiences. This post guides you through getting started, with the 8 steps you need to…

Bing Search Ads are all-too-often overlooked, but are brimming with potential for smart business owners and marketers. Google might be the dominant player in search advertising, but Bing has a lot to offer too, including giving you access to a whole new demographic who might not otherwise ever hear about your…

A comprehensive guide on how to set up Facebook Ads, step by step, plus info on the different ad types that are available, and what you might expect in terms of costs per click (CPC) and CPM. With over half the world’s active internet users on Facebook, advertising on the platform can of course give…

So X (formerly Twitter) follower ad campaigns are no longer available… what should you do now to accelerate the growth of your followers on the platform? This post examines how you can take advantage of other types of ad campaign on X to grow your followers, while achieving other objectives for your…

While not as big as some online ad platforms, Quora advertising provides valuable opportunities to reach a targeted audience that has a potentially high level of interest in what you provide and that is likely on the platform looking for solutions. Plus, there’s less competition, and ads can be cheaper to run. Discover exactly how to…

Google PPC can be one of the most effective lead generation strategies available, and the good news is that getting started is a lot easier than you might think! This post shows you exactly how to use Google PPC for effective lead generation, including some advanced tips to help maximize your results while minimizing costs…

This comprehensive guide aims to familiarize you with what many people refer to as Bing Display Ads (officially, 'Microsoft Advertising'), detailing what they are, their benefits, and the steps you need to get you started. We'll explore the key advantages of the platform, and you'll also find advanced tips to take...

What exactly is LinkedIn Sponsored Content, and how can you take advantage to benefit your business? This comprehensive guide gives you the full lowdown, including walking you through setting up your first Sponsored Content campaign. Discover how to set up a LinkedIn Page, create your campaign, optimize your ads to…

This in-depth guide to Reddit advertising shows you exactly how to get started with an ad campaign on the platform, including the wide variety of ad options and targeting strategies available, 7 best practices for advertising on Reddit, tips for optimizing your ads to get the best performance, and how to cater to Reddit’s unique…