While not as big as some online ad platforms, Quora advertising provides valuable opportunities to reach a targeted audience that has a potentially high level of interest in what you provide and that is likely on the platform looking for solutions. Plus, there’s less competition, and ads can be cheaper to run. Discover exactly how to…
Read MoreGoogle PPC can be one of the most effective lead generation strategies available, and the good news is that getting started is a lot easier than you might think! This post shows you exactly how to use Google PPC for effective lead generation, including some advanced tips to help maximize your results while minimizing costs…
Read MoreThis comprehensive guide aims to familiarize you with what many people refer to as Bing Display Ads (officially, 'Microsoft Advertising'), detailing what they are, their benefits, and the steps you need to get you started. We'll explore the key advantages of the platform, and you'll also find advanced tips to take...
Read MoreWhat exactly is LinkedIn Sponsored Content, and how can you take advantage to benefit your business? This comprehensive guide gives you the full lowdown, including walking you through setting up your first Sponsored Content campaign. Discover how to set up a LinkedIn Page, create your campaign, optimize your ads to…
Read MoreThis in-depth guide to Reddit advertising shows you exactly how to get started with an ad campaign on the platform, including the wide variety of ad options and targeting strategies available, 7 best practices for advertising on Reddit, tips for optimizing your ads to get the best performance, and how to cater to Reddit’s unique…
Read MoreIf you’re new to Google Ads and maybe unsure of what Google Ad Groups are, this comprehensive guide is here to help. Learn how to set up effective ad groups, including how to structure your campaigns, how to group ads together, and how to optimize your campaigns, multiply conversions, and reduce costs per click…
Read MoreIn B2B marketing, platforms like LinkedIn are invaluable tools for generating leads and driving sales. This blog post showcases 10 real LinkedIn lead gen form examples to inspire those looking to optimize or create their own campaigns. With high conversion rates, ads in the feed that use lead gen forms offer prospects an easy way…
Read MoreThis post provides a step-by-step guide on how to promote your blog on Instagram successfully. With well over 1 billion active users, Instagram is of course an important channel on which to promote your blog, reach your audience, and grow your brand and revenue. But one of the main questions businesses have is… how?
Read MoreDoes setting up a display campaign sound like a lot of work? Think again. Smart display campaigns take care of a lot of the heavy lifting for you and are now an integral part of display advertising on Google’s network. They’re a great way to reach your target audience wherever they happen to be—and with minimal effort! In this step-by-step tutorial, we’ll guide you…
Read MoreReady to start using Facebook ads for your small business? This guide gives you everything you need to know to get started. With not far off 3 billion active users worldwide, and the majority of those logging in daily, there are few businesses unable to benefit from advertising on the platform. Whatever your target market…
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