Growing your Instagram audience organically can be a slow process. But do you know how to use Facebook Ads to get more Instagram followers? This post shows you exactly how, from who to show your ads to, to the right format ad to show, to where to show them to get the best results (hint: it’s not Facebook!)...

This post provides a comprehensive guide to content repurposing, providing a path for transforming your existing content on a regular and consistent basis that allows you to reach wider audiences, increase your authority and credibility, attract new customers and grow your business. Stop repurposing content in ways that are…

This post provides a step-by-step guide on how to promote your blog on Instagram successfully. With well over 1 billion active users, Instagram is of course an important channel on which to promote your blog, reach your audience, and grow your brand and revenue. But one of the main questions businesses have is… how?

How do you get the most out of Twitter as a small business? That’s what you’re about to find out, with 8 top ways to maximize your presence on the platform. Getting results on Twitter, including attracting an authentic audience of followers, is a long-term play that requires perseverance, dedication and...

How should you approach using LinkedIn Groups for B2B marketing? This post details five main reasons you should consider using LinkedIn Groups for marketing, and the four steps you need for using them effectively. In fact, a recent survey of B2B professionals has found that LinkedIn is far more successful than Facebook for…

Ready to start using Facebook ads for your small business? This guide gives you everything you need to know to get started. With not far off 3 billion active users worldwide, and the majority of those logging in daily, there are few businesses unable to benefit from advertising on the platform. Whatever your target market…

When you repurpose your blog content, you multiply the benefits, and multiply the return on your investment in that content. After all, creating original content takes a lot of time and effort. So you want to maximize your returns wherever possible. With that in mind, this post gives you over 20 ideas for repurposing…

Determining the best social media sites to advertise on largely depends on your type of business and what your goals are. For one, each different platform tends to suit different demographics. So a big factor is who you’re actually trying to get your marketing message in front of. Other factors include…

Marketers and business owners often wonder how often they should be posting to social networks, and Instagram is no exception. So how often should a business post on Instagram? That’s what this post aims to find out, looking at what Instagram itself suggests as well as data that shows what other businesses are…

This post covers how to use detailed targeting on Facebook, looking at what detailed targeting on Facebook is and how to use it, as well as their Advantage detailed targeting option. Detailed targeting means you can target your ideal customer avatar in fine detail, potentially improving the performance of your…