Lead Generation PPC: A Multi-Channel Guide

Lead Generation PPC: A Multi-Channel Guide

Here’s a full guide on how to create effective lead generation PPC campaigns across multiple platforms, including Google, Facebook, Instagram, LinkedIn and Twitter, along with info on how to improve your ROI so your campaigns are cost-effective and can scale. Your customers are everywhere so it pays to be in front of them on all the channels they frequent…

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Paid Social Ads: A Beginner's Guide

Paid Social Ads: A Beginner's Guide

Knowing where to start with paid social ads can be a little overwhelming. This post guides you through how to plan and execute an effective social media advertising campaign, and how to place paid social ads on the top social platforms, including Facebook, Instagram, LinkedIn, Twitter and Pinterest…

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A/B Testing in WordPress: A Practical How-To Guide

A/B Testing in WordPress: A Practical How-To Guide

How do you approach A/B testing in WordPress, whether for a standard website or blog, or for an ecommerce site using WooCommerce? This post has you covered, looking at what A/B testing is, how to easily double your results with split tests, and five top tools for conducting A/B tests on WordPress along with how to use them…

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What Are the Best Online Advertising Platforms?

What Are the Best Online Advertising Platforms?

There’s no shortage of online advertising platforms available for your business. If you’re wondering where to get started, it can be confusing, to say the least. To help you out, this post gives you the ten best online advertising platforms currently available, with an overview and summary of each so you know how they work and the types of ad format provided.

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LinkedIn Insight Tag: The Ultimate Guide

LinkedIn Insight Tag: The Ultimate Guide

What’s the LinkedIn Insight Tag, and how do you use it? This ultimate guide gives you the full lowdown, including how to create one for your website, how to install and verify it, and how to use it for effective advertising on LinkedIn, whether creating audiences, tracking conversion activities, and gaining useful demographic insights about your visitors.

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How to Increase Facebook Reach

How to Increase Facebook Reach

This post explores how to increase Facebook reach, with over 10 different ways to do so. On average, only around 5% of your followers are likely to see your organic posts. But you can increase that by using the right strategies to take advantage of Facebook’s algorithm, and maximize the organic visibility and reach of your posts on the platform...

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Generating Website Traffic Without SEO

Generating Website Traffic Without SEO

Five of the best ways for generating website traffic without SEO. While search engines provide the majority of traffic for most sites, it’s not a good idea to be wholly reliant on them. That means building additional traffic channels for your business, providing you with more stability and control. And the good news is that most of these also end up helping your search visibility too…

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How to Use Twitter Ads: A Simple Guide

How to Use Twitter Ads: A Simple Guide

Discover how to use Twitter ads, including the benefits of advertising on Twitter, the different ad types available, a 5-step guide to using the platform, and some final tips on how to run Twitter ads successfully. If you’ve not used Twitter ads before, doing so might seem a bit intimidating. But with this info to hand, you’ll be able to launch your first campaign with confidence.

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How to Use Reddit for Marketing

How to Use Reddit for Marketing

This post details how to use Reddit for marketing, including using it for market research, testing out ideas on audiences for honest (and sometimes harsh) feedback, and using their largely-overlooked advertising features. You’ll also find out how to stay on the right side of Redditors and contribute value effectively.

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55+ Effective Call to Action Phrases That Convert

55+ Effective Call to Action Phrases That Convert

Need a swipe file of effective call to action phrases that boost response rates and conversions? This post gives you exactly that, with over 55 such phrases available for you to swipe and deploy. Each one comes with an illustration of the phrase in action, either from a website, from an email or posted on social media.

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