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A Guide to Using WhatsApp for Marketing: 10 Proven Strategies

A Guide to Using WhatsApp for Marketing: 10 Proven Strategies

Effectively using WhatsApp for marketing involves more than just sending messages. The platform offers unique features that help businesses create meaningful, engaging, and personalized interactions with their audience. This post provides you with 10 proven strategies to enhance your customer relationships, boost…

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Getting Started With Facebook Audience Targeting

Getting Started With Facebook Audience Targeting

Find out exactly how Facebook audience targeting works and how to take full advantage of it for your own campaigns. You’ll discover the basics of creating audiences based on targeting criteria such as demographics and behaviors, right through to how to create your own Custom and Lookalike Audiences, enabling you to…

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Setting Up an Instagram Shop: How to Get Started

Setting Up an Instagram Shop: How to Get Started

By setting up an Instagram shop, you create an exciting new sales channel for your business, putting your products in front of significant numbers of new customers who can quickly and easily buy from you in a streamlined, integrated way. But how do you actually get started? The good news is that it’s…

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How to Use Lead Gen Forms on LinkedIn to Capture More Leads

How to Use Lead Gen Forms on LinkedIn to Capture More Leads

Mastering lead gen forms on LinkedIn is a powerful strategy for capturing high-quality leads and boosting your business growth. B2B leads on LinkedIn are generally higher quality, they convert more easily and spend more than leads from elsewhere. Lead gen forms minimize your lead acquisition costs while…

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How to Set Up Facebook Ads: A Step-by-Step Guide

How to Set Up Facebook Ads: A Step-by-Step Guide

A comprehensive guide on how to set up Facebook Ads, step by step, plus info on the different ad types that are available, and what you might expect in terms of costs per click (CPC) and CPM. With over half the world’s active internet users on Facebook, advertising on the platform can of course give…

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Creating a Killer Pinterest Campaign: A Step-by-Step Guide

Creating a Killer Pinterest Campaign: A Step-by-Step Guide

This guide shows you exactly how to approach creating an effective Pinterest campaign that gets attention from your audience, drives meaningful results and ensures your brand stands out from the crowd. As you’ll discover, a successful campaign isn’t just about compelling visuals, but about sharing a cohesive…

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X (Formerly Twitter) Follower Ad Campaigns Are No More—Here's What To Do Next...

X (Formerly Twitter) Follower Ad Campaigns Are No More—Here's What To Do Next...

So X (formerly Twitter) follower ad campaigns are no longer available… what should you do now to accelerate the growth of your followers on the platform? This post examines how you can take advantage of other types of ad campaign on X to grow your followers, while achieving other objectives for your…

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How to Run a LinkedIn Lead Generation Campaign

How to Run a LinkedIn Lead Generation Campaign

For B2B businesses, LinkedIn is a valuable source of high quality leads — and a LinkedIn Lead Generation campaign can be one of the most cost effective ways to acquire them. This post shares exactly how to approach it, from optimizing your presence on the platform, to setting up your campaign and creating your...

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How to Use Twitter to Promote Your Business (7 Key Steps)

How to Use Twitter to Promote Your Business (7 Key Steps)

Learn how to use Twitter to promote your business and reach a wider audience. In this post, we’ll cover some of the best practices for optimizing your profile, adding value with your content, and measuring your results. We’ll also discuss how to venture into paid advertising on Twitter to reach an even wider…

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A Beginner's Guide to LinkedIn Sponsored Content

A Beginner's Guide to LinkedIn Sponsored Content

What exactly is LinkedIn Sponsored Content, and how can you take advantage to benefit your business? This comprehensive guide gives you the full lowdown, including walking you through setting up your first Sponsored Content campaign. Discover how to set up a LinkedIn Page, create your campaign, optimize your ads to…

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