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What Are The Best Social Media Sites to Advertise On?

What Are The Best Social Media Sites to Advertise On?

Determining the best social media sites to advertise on largely depends on your type of business and what your goals are. For one, each different platform tends to suit different demographics. So a big factor is who you’re actually trying to get your marketing message in front of. Other factors include…

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How Often Should a Business Post on Instagram?

How Often Should a Business Post on Instagram?

Marketers and business owners often wonder how often they should be posting to social networks, and Instagram is no exception. So how often should a business post on Instagram? That’s what this post aims to find out, looking at what Instagram itself suggests as well as data that shows what other businesses are…

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How to Use Detailed Targeting on Facebook

How to Use Detailed Targeting on Facebook

This post covers how to use detailed targeting on Facebook, looking at what detailed targeting on Facebook is and how to use it, as well as their Advantage detailed targeting option. Detailed targeting means you can target your ideal customer avatar in fine detail, potentially improving the performance of your…

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8 Real Life Content Repurposing Examples

8 Real Life Content Repurposing Examples

What does content repurposing actually look like in practice? Here are 8 real life content repurposing examples sourced from across the web, including text-based, visual and audio content to both inform and inspire. By repurposing content you’ve already got, it’s far easier and quicker to grow online visibility and…

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How to Advertise Your Business on Instagram

How to Advertise Your Business on Instagram

Wondering about how to advertise your business on Instagram? This post shows you just that, in three easy steps. With around one and a half billion active users, Instagram is a popular destination for businesses looking to spread the word about their products and services. Discover exactly how to get started on the…

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How to Repurpose Content for Social Media

How to Repurpose Content for Social Media

Discover a highly efficient and effective framework to repurpose content for social media on a regular and consistent basis, growing your social media presence in a way that’s just “taken care of” and growing your return on investment from the creation of content you’ve already published elsewhere. Putting this into practice puts you head and shoulders above…

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How to Create a Paid Ad on LinkedIn

How to Create a Paid Ad on LinkedIn

For those selling B2B, a LinkedIn ad campaign can be very powerful. This post gives you a simple to follow 10-step plan that shows you exactly how to create a paid ad on LinkedIn. Paid ads on LinkedIn can be more expensive than other platforms, at least at face value. But because of the quality of LinkedIn’s user base…

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How Do You Promote Your Business on Facebook?

How Do You Promote Your Business on Facebook?

Regardless of the type of business you run, you’re likely to find your prospects on Facebook and benefit from promoting your business on the platform. But how do you promote your business on Facebook? In this post, we look at how to approach it, from setting up your Page to using both organic and paid methods to…

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How Often Should You Post on Twitter?

How Often Should You Post on Twitter?

There’s lots of advice on how often to post on Twitter, most of it based on little evidence other than what is “generally recommended”. But what actually happens in practice? Here, we look at 30 high profile popular Twitter accounts, from those with 100k+ followers to those with several million. The results may surprise you…

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How to Create Leads on LinkedIn

How to Create Leads on LinkedIn

Multiple studies have shown LinkedIn is second to none when it comes to B2B lead generation. This post details exactly how to create leads on LinkedIn, including five top ways to approach it, the foundational steps to take care of before you start, and how to approach messaging leads to move them into your marketing funnel…

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