This comprehensive guide aims to familiarize you with what many people refer to as Bing Display Ads (officially, 'Microsoft Advertising'), detailing what they are, their benefits, and the steps you need to get you started. We'll explore the key advantages of the platform, and you'll also find advanced tips to take...

What exactly is LinkedIn Sponsored Content, and how can you take advantage to benefit your business? This comprehensive guide gives you the full lowdown, including walking you through setting up your first Sponsored Content campaign. Discover how to set up a LinkedIn Page, create your campaign, optimize your ads to…

This in-depth guide to Reddit advertising shows you exactly how to get started with an ad campaign on the platform, including the wide variety of ad options and targeting strategies available, 7 best practices for advertising on Reddit, tips for optimizing your ads to get the best performance, and how to cater to Reddit’s unique…

Facebook analytics tools play a valuable role in improving the performance of your Facebook Page, including better understanding your audience, monitoring performance over time, and gaining insights into your competition. In this post, we look at the top 10 Facebook analytics tools available, both free and paid, that can…

This post covers how to use detailed targeting on Facebook, looking at what detailed targeting on Facebook is and how to use it, as well as their Advantage detailed targeting option. Detailed targeting means you can target your ideal customer avatar in fine detail, potentially improving the performance of your…

Wondering about how to advertise your business on Instagram? This post shows you just that, in three easy steps. With around one and a half billion active users, Instagram is a popular destination for businesses looking to spread the word about their products and services. Discover exactly how to get started on the…

When looking to improve your conversion rates, A/B testing is one of the highest value, most reliable activities you can undertake. Yet surprisingly, few businesses do much if any testing, preferring to rely on their own (often inaccurate) assumptions. The good news is that, by following the information in this post, A/B testing is easy to…

Remarketing lists for search ads (RLSAs) are a powerful tool, enabling you to directly target people on Google Search who’ve visited your site previously, whether via separate campaigns or by adjusting your bidding appropriately. Find out exactly what they are, who can use them, how to put them into action, and some of the best strategies for…

Discover how to use Google Ads for your business, including how Google Ads work, the different types of campaign available, how to set up your first campaign, how to track the conversions you get as a result, and more. Google Ads is of course one of the top online advertising options available, enabling you to reach…

This post shows you exactly how to create sponsored ads on Facebook, guiding you through the entire process, from setting up a Meta Business Manager account if you don’t yet have one, to creating a new campaign, creating an ad set, and then setting up your ads and then optimizing them to create an effective, profitable campaign.