Dive into the power of negative keywords in Google Ads and how they can transform your campaigns. Discover the importance of negative keywords, how to identify and implement them in your campaigns, best practices to maintain and optimize your negative keyword lists, and more. Maximize your ROI by ensuring your…

Facebook A/B testing is vital for improving their performance. Discover how to start testing different elements to drive up the returns your ads achieve potentially significantly. This post details why A/B testing on Facebook is so important, the steps you need to take to execute A/B testing effectively, and how you can…

With the right webinar funnel, your webinar can be a sales conversion powerhouse, often converting up to 20% to 30% of attendees into customers, sometimes more. But where do you start crafting the kind of webinar funnel that actually converts? That’s what this post dives into, giving you the 10 steps you need to build a…

By setting up an Instagram shop, you create an exciting new sales channel for your business, putting your products in front of significant numbers of new customers who can quickly and easily buy from you in a streamlined, integrated way. But how do you actually get started? The good news is that it’s…

Here are over 50 email sign up examples you can use to inspire your own offers to visitors, and help build your list. Use these examples to inspire your own ideas about offers you can make to visitors in exchange for their email address and other contact information, and to model your own sign up boxes on…

This comprehensive guide aims to familiarize you with what many people refer to as Bing Display Ads (officially, 'Microsoft Advertising'), detailing what they are, their benefits, and the steps you need to get you started. We'll explore the key advantages of the platform, and you'll also find advanced tips to take...

What exactly is LinkedIn Sponsored Content, and how can you take advantage to benefit your business? This comprehensive guide gives you the full lowdown, including walking you through setting up your first Sponsored Content campaign. Discover how to set up a LinkedIn Page, create your campaign, optimize your ads to…

This in-depth guide to Reddit advertising shows you exactly how to get started with an ad campaign on the platform, including the wide variety of ad options and targeting strategies available, 7 best practices for advertising on Reddit, tips for optimizing your ads to get the best performance, and how to cater to Reddit’s unique…

Facebook analytics tools play a valuable role in improving the performance of your Facebook Page, including better understanding your audience, monitoring performance over time, and gaining insights into your competition. In this post, we look at the top 10 Facebook analytics tools available, both free and paid, that can…

This post covers how to use detailed targeting on Facebook, looking at what detailed targeting on Facebook is and how to use it, as well as their Advantage detailed targeting option. Detailed targeting means you can target your ideal customer avatar in fine detail, potentially improving the performance of your…