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Smart Display Campaigns: A Step-By-Step Tutorial

Smart Display Campaigns: A Step-By-Step Tutorial

Does setting up a display campaign sound like a lot of work? Think again. Smart display campaigns take care of a lot of the heavy lifting for you and are now an integral part of display advertising on Google’s network. They’re a great way to reach your target audience wherever they happen to be—and with minimal effort! In this step-by-step tutorial, we’ll guide you…

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11 Effective Keyword Research Techniques for Successful SEO

11 Effective Keyword Research Techniques for Successful SEO

For successful SEO, the use of effective keyword research techniques is vital. After all, you need to know that the keywords you are targeting are the most effective ones for increasing your online visibility, growing your organic traffic, and repeatedly appearing in front of your target market. Here are 11 effective…

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How Often Should You Post on Pinterest?

How Often Should You Post on Pinterest?

Just how often should you post on Pinterest? Unlike most other advice on the topic, we’re going to look at the actual evidence on posting frequency, including looking at what Pinterest themselves recommend. The answer may surprise you as it’s different to what most commentators would otherwise have you believe…

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8 Top Ways to Get the Most Out of Twitter as a Small Business

8 Top Ways to Get the Most Out of Twitter as a Small Business

How do you get the most out of Twitter as a small business? That’s what you’re about to find out, with 8 top ways to maximize your presence on the platform. Getting results on Twitter, including attracting an authentic audience of followers, is a long-term play that requires perseverance, dedication and...

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Is There an Ideal Blog Post Frequency for Business Blogging?

Is There an Ideal Blog Post Frequency for Business Blogging?

What’s the ideal blog post frequency? Or, to put it another way… how often should you blog? That’s exactly what this post looks into, including looking at what the data shows us, based on studies of thousands of businesses and the link between blogging frequency and results. You’ll then also find out what the ideal blog post…

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Using LinkedIn Groups for B2B Marketing: A How-To Guide

Using LinkedIn Groups for B2B Marketing: A How-To Guide

How should you approach using LinkedIn Groups for B2B marketing? This post details five main reasons you should consider using LinkedIn Groups for marketing, and the four steps you need for using them effectively. In fact, a recent survey of B2B professionals has found that LinkedIn is far more successful than Facebook for…

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The Essential Guide to Using Facebook Ads for Your Small Business

The Essential Guide to Using Facebook Ads for Your Small Business

Ready to start using Facebook ads for your small business? This guide gives you everything you need to know to get started. With not far off 3 billion active users worldwide, and the majority of those logging in daily, there are few businesses unable to benefit from advertising on the platform. Whatever your target market…

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Types of Display Ads on Google: A Comprehensive Guide

Types of Display Ads on Google: A Comprehensive Guide

What types of display ads on Google are there? Actually, it’s a whole lot simpler than you might imagine. This post looks at the options available, including how display ads have changed to take advantage of Google’s machine learning capabilities, radically reducing the amount of time it takes to set up a…

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The Ultimate Content Repurposing Workflow for Your Business

The Ultimate Content Repurposing Workflow for Your Business

The usual content repurposing workflow that gets recommended leaves a lot to be desired. In fact, it’s just plain wrong! Find out why, and what you should actually be doing instead to grow your online visibility and reach more of your marketplace using repurposed content. Discover the 7 key principles for creating your…

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Paid Social Strategy: 5 Key Steps to Mastering Social Advertising

Paid Social Strategy: 5 Key Steps to Mastering Social Advertising

In order to grow a business to any scale, using paid social media advertising is practically essential. But to make it work, an effective paid social strategy is essential. This post gives you the 5 steps you need for a successful paid social strategy, enabling you to master social advertising and transform your business with a profitable, scalable…

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