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How Do You Promote Your Business on Facebook?

How Do You Promote Your Business on Facebook?

Regardless of the type of business you run, you’re likely to find your prospects on Facebook and benefit from promoting your business on the platform. But how do you promote your business on Facebook? In this post, we look at how to approach it, from setting up your Page to using both organic and paid methods to…

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How Often Should You Post on Twitter?

How Often Should You Post on Twitter?

There’s lots of advice on how often to post on Twitter, most of it based on little evidence other than what is “generally recommended”. But what actually happens in practice? Here, we look at 30 high profile popular Twitter accounts, from those with 100k+ followers to those with several million. The results may surprise you…

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11 Top Ways to Repurpose YouTube Videos

11 Top Ways to Repurpose YouTube Videos

Here are 11 of the best ways to repurpose YouTube videos and ramp up your results. By repurposing each video you publish, you multiply the benefits and maximize your results. These simple strategies show you how to use the video in different ways and put it in front of as many people as possible (you’ll even find out how to put those on auto-pilot!)...

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Remarketing Lists for Search Ads (RLSA): A How-To Guide

Remarketing Lists for Search Ads (RLSA): A How-To Guide

Remarketing lists for search ads (RLSAs) are a powerful tool, enabling you to directly target people on Google Search who’ve visited your site previously, whether via separate campaigns or by adjusting your bidding appropriately. Find out exactly what they are, who can use them, how to put them into action, and some of the best strategies for…

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How to Create Leads on LinkedIn

How to Create Leads on LinkedIn

Multiple studies have shown LinkedIn is second to none when it comes to B2B lead generation. This post details exactly how to create leads on LinkedIn, including five top ways to approach it, the foundational steps to take care of before you start, and how to approach messaging leads to move them into your marketing funnel…

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What's the Best Platform to Create a Newsletter?

What's the Best Platform to Create a Newsletter?

There are many powerful email marketing platforms available for creating a newsletter. Here we look at some of the best platforms currently available. For email marketing to be effective, staying in contact with your list is vital. Publishing a regular newsletter is one of the best ways to achieve that…

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How to Use Google Ads for Your Business

How to Use Google Ads for Your Business

Discover how to use Google Ads for your business, including how Google Ads work, the different types of campaign available, how to set up your first campaign, how to track the conversions you get as a result, and more. Google Ads is of course one of the top online advertising options available, enabling you to reach…

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Smart Display Advertising: What Is It and How Do You Create a Campaign?

Smart Display Advertising: What Is It and How Do You Create a Campaign?

Following the success of Google’s Smart Display advertising, the functionality is now part of standard Display advertising, giving advertisers the option to take advantage of features such as automated optimization, or to choose to have full manual control. This post shows you exactly how to put it into action…

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5 Best Practices for Repurposing Content Effectively

5 Best Practices for Repurposing Content Effectively

This post explores 5 best practices for repurposing content effectively, including ways to maximize the results you achieve from your repurposing activities while avoiding additional personal workload. You’ll also find a way to approach content repurposing in a scalable way, while achieving the consistency needed to achieve long-term success…

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How to Create Sponsored Ads on Facebook

How to Create Sponsored Ads on Facebook

This post shows you exactly how to create sponsored ads on Facebook, guiding you through the entire process, from setting up a Meta Business Manager account if you don’t yet have one, to creating a new campaign, creating an ad set, and then setting up your ads and then optimizing them to create an effective, profitable campaign.

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