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Smart Display Advertising: What Is It and How Do You Create a Campaign?

Smart Display Advertising: What Is It and How Do You Create a Campaign?

Following the success of Google’s Smart Display advertising, the functionality is now part of standard Display advertising, giving advertisers the option to take advantage of features such as automated optimization, or to choose to have full manual control. This post shows you exactly how to put it into action…

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5 Best Practices for Repurposing Content Effectively

5 Best Practices for Repurposing Content Effectively

This post explores 5 best practices for repurposing content effectively, including ways to maximize the results you achieve from your repurposing activities while avoiding additional personal workload. You’ll also find a way to approach content repurposing in a scalable way, while achieving the consistency needed to achieve long-term success…

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How to Create Sponsored Ads on Facebook

How to Create Sponsored Ads on Facebook

This post shows you exactly how to create sponsored ads on Facebook, guiding you through the entire process, from setting up a Meta Business Manager account if you don’t yet have one, to creating a new campaign, creating an ad set, and then setting up your ads and then optimizing them to create an effective, profitable campaign.

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What Makes A Good Lead Magnet? Actually, 7 Things!

What Makes A Good Lead Magnet? Actually, 7 Things!

What makes a good lead magnet, and avoids you wasting your time creating something that doesn’t perform, or worse, ends up attracting the wrong kind of prospects or damages your ability to build a positive relationship with them? Here are 7 key factors for creating a good (or even great) lead magnet that becomes an asset to your business for months or even years to come…

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YouTube Search Ads: a Step-by-Step Guide

YouTube Search Ads: a Step-by-Step Guide

This 7-step guide gets you up and running with YouTube Search Ads. YouTube Search is technically the second biggest search engine in the world, and the ability to show ads within their results gives you access to a huge, and highly engaged, audience. In this post, you’ll discover exactly how to create your own YouTube Search Ads campaign…

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How to Create an Instagram Post for Business

How to Create an Instagram Post for Business

Find out how to create an Instagram post for business purposes, including all the different types of posts available, 15 different ways to create posts on Instagram that positively showcase your business, attract followers and engage with your audience, and bonus tips for maximizing engagement with your content.

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Google Ads: Sizing Options Explained Plus Examples

Google Ads: Sizing Options Explained Plus Examples

Use the information in this post as a reference guide when placing your next campaign on Google Ads, sizing your ads to fit a variety of different ad placements. You’ll discover which ad sizes perform best, learn the top 5 most popular ad sizes, and see a range of over a dozen other ad sizes that are available, including those designed specifically for mobile...

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21 Ways to Repurpose Content for Social Media

21 Ways to Repurpose Content for Social Media

Explore these 21 different and creative ways to repurpose content for social media, including some you may not have thought or known about before. The fact is that it’s tough to attract much engagement for the standard link post. As you’ll discover, many other types of social content attract far higher levels of engagement, and your content elsewhere can be easily repurposed into it…

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How Often Should You Post on LinkedIn?

How Often Should You Post on LinkedIn?

How often should you post on LinkedIn? There’s a lot of different advice on the topic, but what’s the truth? In this post, we assess what the optimal posting levels are, the key question to ask that determines how often you should be posting, and the best way to ensure the all-important posting consistency that you need to succeed on LinkedIn.

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Lead Generation PPC: A Multi-Channel Guide

Lead Generation PPC: A Multi-Channel Guide

Here’s a full guide on how to create effective lead generation PPC campaigns across multiple platforms, including Google, Facebook, Instagram, LinkedIn and Twitter, along with info on how to improve your ROI so your campaigns are cost-effective and can scale. Your customers are everywhere so it pays to be in front of them on all the channels they frequent…

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