There’s lots of advice on how often to post on Twitter, most of it based on little evidence other than what is “generally recommended”. But what actually happens in practice? Here, we look at 30 high profile popular Twitter accounts, from those with 100k+ followers to those with several million. The results may surprise you…

Here are 11 of the best ways to repurpose YouTube videos and ramp up your results. By repurposing each video you publish, you multiply the benefits and maximize your results. These simple strategies show you how to use the video in different ways and put it in front of as many people as possible (you’ll even find out how to put those on auto-pilot!)...

Remarketing lists for search ads (RLSAs) are a powerful tool, enabling you to directly target people on Google Search who’ve visited your site previously, whether via separate campaigns or by adjusting your bidding appropriately. Find out exactly what they are, who can use them, how to put them into action, and some of the best strategies for…

Multiple studies have shown LinkedIn is second to none when it comes to B2B lead generation. This post details exactly how to create leads on LinkedIn, including five top ways to approach it, the foundational steps to take care of before you start, and how to approach messaging leads to move them into your marketing funnel…

There are many powerful email marketing platforms available for creating a newsletter. Here we look at some of the best platforms currently available. For email marketing to be effective, staying in contact with your list is vital. Publishing a regular newsletter is one of the best ways to achieve that…

Discover how to use Google Ads for your business, including how Google Ads work, the different types of campaign available, how to set up your first campaign, how to track the conversions you get as a result, and more. Google Ads is of course one of the top online advertising options available, enabling you to reach…

Following the success of Google’s Smart Display advertising, the functionality is now part of standard Display advertising, giving advertisers the option to take advantage of features such as automated optimization, or to choose to have full manual control. This post shows you exactly how to put it into action…

This post explores 5 best practices for repurposing content effectively, including ways to maximize the results you achieve from your repurposing activities while avoiding additional personal workload. You’ll also find a way to approach content repurposing in a scalable way, while achieving the consistency needed to achieve long-term success…

This post shows you exactly how to create sponsored ads on Facebook, guiding you through the entire process, from setting up a Meta Business Manager account if you don’t yet have one, to creating a new campaign, creating an ad set, and then setting up your ads and then optimizing them to create an effective, profitable campaign.

What makes a good lead magnet, and avoids you wasting your time creating something that doesn’t perform, or worse, ends up attracting the wrong kind of prospects or damages your ability to build a positive relationship with them? Here are 7 key factors for creating a good (or even great) lead magnet that becomes an asset to your business for months or even years to come…