This comprehensive step-by-step guide shows you exactly how to add Google Search to your website. We look at the pros and cons of doing so, and discover the range of customization options available. Find out exactly how to get started, alongside things like how to adjust the look and feel, how to earn from ad clicks, and even how to disable advertising…

How do you approach A/B testing in WordPress, whether for a standard website or blog, or for an ecommerce site using WooCommerce? This post has you covered, looking at what A/B testing is, how to easily double your results with split tests, and five top tools for conducting A/B tests on WordPress along with how to use them…

There’s no shortage of online advertising platforms available for your business. If you’re wondering where to get started, it can be confusing, to say the least. To help you out, this post gives you the ten best online advertising platforms currently available, with an overview and summary of each so you know how they work and the types of ad format provided.

What’s the LinkedIn Insight Tag, and how do you use it? This ultimate guide gives you the full lowdown, including how to create one for your website, how to install and verify it, and how to use it for effective advertising on LinkedIn, whether creating audiences, tracking conversion activities, and gaining useful demographic insights about your visitors.

The different keyword types available in Google Ads can be confusing. Each works differently, and can have a significant impact on how your ad campaigns perform. This post explains how each keyword match type works, how to use it properly, and when to use a particular keyword type over another. You’ll also discover the different rules for negative keyword match types.

Five of the best ways for generating website traffic without SEO. While search engines provide the majority of traffic for most sites, it’s not a good idea to be wholly reliant on them. That means building additional traffic channels for your business, providing you with more stability and control. And the good news is that most of these also end up helping your search visibility too…

Discover how to use X ads, including the benefits of advertising on X, the different ad types available, a 5-step guide to using the platform, and some final tips on how to run X ads successfully. If you’ve not used X ads before, doing so might seem a bit intimidating. But with this info to hand, you’ll be able to launch your first campaign with confidence...

With Google Ads Responsive Search Ads, Google uses machine learning and AI to optimize your ads for you, making effective advertising on search easier to achieve. This post shows you what Responsive Search Ads are, how they work, how to create them, current best practices, and what else you can do to ensure optimal results and maximum ROI.

This post details how to use Reddit for marketing, including using it for market research, testing out ideas on audiences for honest (and sometimes harsh) feedback, and using their largely-overlooked advertising features. You’ll also find out how to stay on the right side of Redditors and contribute value effectively.

Need a swipe file of effective call to action phrases that boost response rates and conversions? This post gives you exactly that, with over 55 such phrases available for you to swipe and deploy. Each one comes with an illustration of the phrase in action, either from a website, from an email or posted on social media.