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How Do You Promote Your Business on Facebook?

How Do You Promote Your Business on Facebook?

Facebook is so dominant in the social media landscape that, regardless of the type of business you run, your ideal prospect is likely to be on the platform.

That makes it an ideal place for promoting your business.

But how?

It’s not all about paid advertising (although that plays an important role).

Let’s take a look…

1. Get a Business Page

First step before you do anything else is to ensure you have a Facebook Page (a.k.a. just “Page”) for your business.

It’s simple to do so. Start here and select the Business or Brand or Community or Public Figure option. Unless you’re running a personality-led business or otherwise looking to build your brand as an individual, click the former.

Create a page on Facebook to promote your business

Then just follow the instructions provided. The information you need includes:

  • The name for your Page—usually this will reflect the name of your business or the name people commonly associate with it.
  • A description of your business—let people know what your business does.
  • A cover photo—this is the rectangular image that appears at the top of your Page. The recommended size is 851 pixels wide x 315 pixels high, and ideally less than 100Kb. Note that the image displays at different sizes on different devices, so be sure to check how it looks on a phone and a computer. Get a graphic person to create one for you, or as an alternative Canva has lots of templates available.
  • A profile photo—this is generally cropped to a circular shape, appearing at the top of your Page just under the cover photo, as well as adjacent to posts.

2. Optimize Your Page

Edit Your Bio

Your business’s “bio” is one of the first bits of information people see when visiting your page. You’re allowed up to 101 characters.

Edit your Page’s bio

Edit it to appeal to the type of audience you want to attract.

Complete Your About Section

Click through on the About tab at the top and enter as much information about your business as you can.

Complete the About section of your Facebook Page

This includes links to your website and other social media profiles, your contact information, a link to your privacy policy, and more.

Edit Your Call to Action

Facebook Pages have a call to action button at the top, such as “Sign Up” or “Learn More”.

Example call to action buttons on Facebook Pages

Adjust yours via the Edit Action Button option off the menu.

Edit the CTA on your Facebook Page via the menu

Add Any Other Business Information

Take a look at all the different options to see what else you can add or adjust on your Page to help grow your audience.

For example, while some tabs are mandatory, you might see tabs that are completely irrelevant and can be removed.

Click More and then Manage sections.

Manage the sections on your Facebook Page

You may also see prompts from Facebook that guide you through adding additional info to your Page.

Review Your Page

While working on your Page, you’re viewing it as admin. To check how others will see your Page, use the View As option off the menu at the top:

Use the View as button to view your Page as others will see it

Post Several Pieces of Content

When people visit your Page, you want it to show signs of recent activity.

To kick things off, share several pieces of initial content, perhaps over the course of two or three days, so that visitors can both see some activity and are able to scroll down (if only a little to start with!).

Then it’s a case of keeping your Page regularly updated—for that, see #6 below.

3. Create Your Own Facebook Group

The typical advice for promoting your business on Facebook is to find relevant groups to join that you’re then able to post useful content to.

But a far stronger position to be in is where you actually own the group and are inviting others to it.

That puts you in an immediate position of authority where you’re growing an audience and freely posting content yourself that keeps your business front of mind.

As an example, Dan Martell is a coach whose business helps SaaS (software as a service) founders to scale. His group is simply called Scaling SaaS Founders and has so far attracted over six thousand members:

Example of a Facebook Group that helps to promote a business

It can work with many types of business. Imagine you’re in real estate and set up a group where your local community is able to connect. When it comes to buying and selling property, you’ll already be in a position of trust with local prospects.

4. Use Facebook Live

One of the most engaging types of content is of course video, and the effect is multiplied when it’s a live feed. Hence the popularity of Facebook Live for promoting a business.

Even after the event itself, followers can still access the video that was created as a result.

Here’s an example from Social Media Examiner:

An example of a Facebook Live stream that helps to promote a business

5. Run Facebook Ads

One of the best ways you can use Facebook to promote your business is of course to run ads on the platform.

Thanks to all the data Facebook holds about its users, you can target people very precisely.

It’s simple to get started too, from just boosting a post at the very basic level, to using Meta’s Business Manager for more advanced advertising.

Use ads to help promote your business on Facebook

Here’s a quick video summary of how to get started, or click here for the full lowdown.

6. Post Regularly and Consistently

The bottom line is, if you don’t keep showing up, not much will happen.

If you’re not running ads, the more you post (whether on your Page, in your group, or in groups you’re a member of), the more your business is going to keep showing up in front of your followers, reminding them you exist, and building the relationship.

Promote your business on Facebook by posting regularly and consistently

We’ve covered how often you can post on Facebook previously… but the main obstacle businesses face is simply knowing what to post (which can mean either spending far too much time coming up with something, or not posting at all).

Instead, the easiest approach is to simply repurpose content you already have and are regularly publishing elsewhere..

For example, we simply plug this blog into Trafficonomy, along with a series of ways each post can then be repurposed onto Facebook over time.

It means there’s never any question about what to post, saving a ton of time in the process.

7. Connect with Potential Partners

Another way to promote your business on Facebook is to use the platform as a way to connect with potential partners.

If you’re just getting started on Facebook, it’s going to take a lot of time to build your own audience to a significant size.

But that doesn’t mean you can’t get in front of audiences following other people.

Start by making a list of dozens of Facebook Pages that have established followings and serve a similar audience to the one you’re aiming to attract.

Then start supporting their content on a regular basis by commenting, replying to other comments, and engaging with the content in general. Aim to simply add value, don’t start spamming links.

Over time, this will get you noticed by the Page owner and any admins (as well as drive some of their audience to follow you), begin to build the relationship, and lead to potentially fruitful opportunities further down the road.

For example, there may be opportunities to be a podcast guest, to be a guest on a Facebook Live, to guest post on their blog, and so on.

To Conclude

Regardless of the type of business you run, you’re likely to find your prospects on Facebook and benefit from promoting your business on the platform.

In this post, we’ve looked at how to approach doing so, but remember one of the most important factors is regular and consistent action (see #6 above)—to promote your business effectively, you’ve got to keep showing up!

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Steve Shaw is the founder of EverywhereMarketer, and has ran online businesses for over 20 years, serving over 13,000 customers in 137 countries. EverywhereMarketer helps you grow online visibility, attract more customers and grow your business across multiple channels.

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