Marketers and business owners often wonder how often they should be posting to social networks, and Instagram is no exception. So how often should a business post on Instagram? That’s what this post aims to find out, looking at what Instagram itself suggests as well as data that shows what other businesses are…

This post covers how to use detailed targeting on Facebook, looking at what detailed targeting on Facebook is and how to use it, as well as their Advantage detailed targeting option. Detailed targeting means you can target your ideal customer avatar in fine detail, potentially improving the performance of your…

Get everything you need to know for creating and presenting an effective webinar, even if you’re a complete beginner, including creating your offer, building the marketing that surrounds the presentation itself, and managing your expectations. Having an effective webinar in your marketing arsenal is a powerful…

What does content repurposing actually look like in practice? Here are 8 real life content repurposing examples sourced from across the web, including text-based, visual and audio content to both inform and inspire. By repurposing content you’ve already got, it’s far easier and quicker to grow online visibility and…

Discover a highly efficient and effective framework to repurpose content for social media on a regular and consistent basis, growing your social media presence in a way that’s just “taken care of” and growing your return on investment from the creation of content you’ve already published elsewhere. Putting this into practice puts you head and shoulders above…

For those selling B2B, a LinkedIn ad campaign can be very powerful. This post gives you a simple to follow 10-step plan that shows you exactly how to create a paid ad on LinkedIn. Paid ads on LinkedIn can be more expensive than other platforms, at least at face value. But because of the quality of LinkedIn’s user base…

Publishing videos onto YouTube? Then it’s essential to optimize your channel in order to maximize the results you achieve. But what does YouTube channel optimization actually involve? Let’s look at some of the strategies you can start putting into action today, to optimize your channel and help your videos rise to the top…

There’s lots of advice on how often to post on Twitter, most of it based on little evidence other than what is “generally recommended”. But what actually happens in practice? Here, we look at 30 high profile popular Twitter accounts, from those with 100k+ followers to those with several million. The results may surprise you…

Discover how to use Google Ads for your business, including how Google Ads work, the different types of campaign available, how to set up your first campaign, how to track the conversions you get as a result, and more. Google Ads is of course one of the top online advertising options available, enabling you to reach…

Following the success of Google’s Smart Display advertising, the functionality is now part of standard Display advertising, giving advertisers the option to take advantage of features such as automated optimization, or to choose to have full manual control. This post shows you exactly how to put it into action…