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Email KPIs: Essential Email KPI Metrics to Keep Track Of

Email KPIs: Essential Email KPI Metrics to Keep Track Of

With email marketing delivering a reported 4,200% return on investment, it’s essential to keep track of important email KPIs so you know exactly how your own email marketing activities are performing. This post details the 7 top email KPI metrics to track, including the exact calculation you need for each one.

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55+ Effective Call to Action Phrases That Convert

55+ Effective Call to Action Phrases That Convert

Need a swipe file of effective call to action phrases that boost response rates and conversions? This post gives you exactly that, with over 55 such phrases available for you to swipe and deploy. Each one comes with an illustration of the phrase in action, either from a website, from an email or posted on social media.

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How to Increase Your Email Open Rate

How to Increase Your Email Open Rate

This post details how to increase your email open rate—and describes why the metric is still important, even after iOS 15. Get over 10 different strategies you can put into action today for increasing your open rate and improving your results from email marketing, from analyzing lead sources, to testing subject lines, to cleaning your list.

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How to Grow Facebook Followers

How to Grow Facebook Followers

This post details how to grow Facebook followers, including 7 top strategies you can start putting into action today. With Facebook the largest social network by far, we also look at the benefits you gain from growing your followers on the network, from increasing traffic, to brand awareness, to running effective ads on the platform...

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Using Pinterest for Marketing: The Beginner's Guide

Using Pinterest for Marketing: The Beginner's Guide

Are you interested in using Pinterest for marketing? Even if you're a complete beginner to the platform, this guide gives you the lowdown on everything you need to know, including: how to set up a Pinterest account, the benefits of using Pinterest to market your business, and top Pinterest marketing strategies you can put into action today...

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How to Set Up Google Search Console (and Boost Your SEO!)

How to Set Up Google Search Console (and Boost Your SEO!)

Wondering how to set up Google Search Console in the right way to boost your SEO, as well as get some detailed insights on how your website is currently performing on search? Then you’re in the right place. This post details how to set up and use this powerful tool, with the ultimate goal of helping you to boost your website ranking and the amount of traffic you attract through search.

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How Long Should a Blog Post Be?

How Long Should a Blog Post Be?

How long should a blog post be? This (relatively short!) guide will help you determine the most suitable length for your blog posts based on your audience, your SEO goals, and how you intend to share the content. You'll discover not just the ideal length for a blog post, but also when you need to take the exact opposite approach...

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Online SEO Analysis Report: 5 Top Tools

Online SEO Analysis Report: 5 Top Tools

An online SEO analysis report can help you improve your SEO and attract more traffic from search. This post reviews 5 of the top tools that can help. By compiling such a report, you can discover your strengths and weaknesses, enabling you to address the weak spots over time in order to boost your rankings.

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15+ Keyword Suggestion Tools

15+ Keyword Suggestion Tools

This post gives you over 15 different keyword suggestion tools to choose from, from basic to advanced, and free to paid. Keywords are of course integral to effective SEO and other aspects of digital marketing. By targeting the right keywords effectively, you can attract your intended audience and put your business in front of your market.

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How to Grow LinkedIn Followers

How to Grow LinkedIn Followers

This post shares how to grow LinkedIn followers, with over 15 strategies to put into action today, whether to attract followers personally or for your Company Page. In fact, many marketers view LinkedIn as a far more effective platform than Facebook, particularly if they're in B2B, and followers on the platform can prove a lot more valuable.

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