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How to Use Google Ads for Your Business

How to Use Google Ads for Your Business

Discover how to use Google Ads for your business, including how Google Ads work, the different types of campaign available, how to set up your first campaign, how to track the conversions you get as a result, and more. Google Ads is of course one of the top online advertising options available, enabling you to reach…

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How to Create Sponsored Ads on Facebook

How to Create Sponsored Ads on Facebook

This post shows you exactly how to create sponsored ads on Facebook, guiding you through the entire process, from setting up a Meta Business Manager account if you don’t yet have one, to creating a new campaign, creating an ad set, and then setting up your ads and then optimizing them to create an effective, profitable campaign.

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YouTube Search Ads: a Step-by-Step Guide

YouTube Search Ads: a Step-by-Step Guide

This 7-step guide gets you up and running with YouTube Search Ads. YouTube Search is technically the second biggest search engine in the world, and the ability to show ads within their results gives you access to a huge, and highly engaged, audience. In this post, you’ll discover exactly how to create your own YouTube Search Ads campaign…

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A/B Testing in WordPress: A Practical How-To Guide

A/B Testing in WordPress: A Practical How-To Guide

How do you approach A/B testing in WordPress, whether for a standard website or blog, or for an ecommerce site using WooCommerce? This post has you covered, looking at what A/B testing is, how to easily double your results with split tests, and five top tools for conducting A/B tests on WordPress along with how to use them…

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What Are the Best Online Advertising Platforms?

What Are the Best Online Advertising Platforms?

There’s no shortage of online advertising platforms available for your business. If you’re wondering where to get started, it can be confusing, to say the least. To help you out, this post gives you the ten best online advertising platforms currently available, with an overview and summary of each so you know how they work and the types of ad format provided.

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11 Lead Magnet Examples to Use for Your Business

11 Lead Magnet Examples to Use for Your Business

Looking for lead magnet examples to help inspire your own offers? This post gives you 11 different ideas for lead magnets that are known to convert well, including examples of them in action from top sites around the web. Also find out how to design a lead magnet that works well for your business, and how to put it into action…

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How to Set Up a Webinar on Zoom

How to Set Up a Webinar on Zoom

This post shows you how to set up a webinar on Zoom, an increasingly popular option for hosting webinars, with audiences generally familiar with the software thanks to the Covid pandemic. Discover how to schedule your webinar, how to practice it ahead of time, including with any co-hosts and panellists, and how to invite attendees…

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LinkedIn Insight Tag: The Ultimate Guide

LinkedIn Insight Tag: The Ultimate Guide

What’s the LinkedIn Insight Tag, and how do you use it? This ultimate guide gives you the full lowdown, including how to create one for your website, how to install and verify it, and how to use it for effective advertising on LinkedIn, whether creating audiences, tracking conversion activities, and gaining useful demographic insights about your visitors.

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Google Ads: Responsive Search Ads and How to Use Them

Google Ads: Responsive Search Ads and How to Use Them

With Google Ads Responsive Search Ads, Google uses machine learning and AI to optimize your ads for you, making effective advertising on search easier to achieve. This post shows you what Responsive Search Ads are, how they work, how to create them, current best practices, and what else you can do to ensure optimal results and maximum ROI.

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7 Top Lead Magnet Tools for More Leads and Higher Conversions

7 Top Lead Magnet Tools for More Leads and Higher Conversions

What lead magnet tools are available that help you create and promote lead magnets, and improve your lead acquisition activities? A ‘lead magnet’ is a valuable asset for your business, enabling you to attract leads efficiently by offering something of value in exchange for their email address. This post looks at 7 top lead magnet tools that help you drive more leads and generate higher conversions...

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