Nine out of ten marketers find repurposing content more effective than creating brand new content. That includes benefits for SEO. But how does it work when it comes to repurposing content for SEO? This post gives you 12 tips to repurpose content to grow your visibility on search engines and attract more traffic back to your website…

Knowing where to start with paid social ads can be a little overwhelming. This post guides you through how to plan and execute an effective social media advertising campaign, and how to place paid social ads on the top social platforms, including Facebook, Instagram, LinkedIn, X, and Pinterest…

Wondering how to add photos to an album on your Facebook Business Page using mobile? This type of task might seem straightforward enough on a desktop computer, but how do you approach it on a phone? This short guide will help you, with 10 key steps you need to follow, each one illustrated so you know exactly what to do…

The ultimate guide on optimizing videos for YouTube effectively, this post gives you four key steps to follow, including the importance of finding optimal keywords, how to think about optimization before you even start to create your videos, how to list them on YouTube optimally, and, perhaps most importantly, what you do afterwards to help promote them…

Find out how to repurpose existing content the right way to multiply your traffic, along with a ton of other marketing benefits. This post reveals five key reasons to repurpose existing content, exposes three common myths about content repurposing, and details how to repurpose content for maximum traffic multiplication…

If you’re thinking of starting a business newsletter, or revamping an existing one, check out these 11 business newsletter examples for new ideas and inspiration. Most of these have large audiences, going out to hundreds of thousands of subscribers, and as you’ll see there’s a wide range of approaches and styles…

This comprehensive step-by-step guide shows you exactly how to add Google Search to your website. We look at the pros and cons of doing so, and discover the range of customization options available. Find out exactly how to get started, alongside things like how to adjust the look and feel, how to earn from ad clicks, and even how to disable advertising…

There’s no shortage of online advertising platforms available for your business. If you’re wondering where to get started, it can be confusing, to say the least. To help you out, this post gives you the ten best online advertising platforms currently available, with an overview and summary of each so you know how they work and the types of ad format provided.

How often should a business post on Facebook to maximize their results? That’s what this short and snappy post aims to answer—and what we discover may surprise you. In fact, much of the available information and advice on the topic is woefully out of date and no longer applicable to how Facebook works today…

What’s the LinkedIn Insight Tag, and how do you use it? This ultimate guide gives you the full lowdown, including how to create one for your website, how to install and verify it, and how to use it for effective advertising on LinkedIn, whether creating audiences, tracking conversion activities, and gaining useful demographic insights about your visitors.